One of my final year projects in university was to get together in a team of artist and programmers and develop a game in 12 weeks. We were under a lot of pressure, because we had very strict deadlines, which resembled working on a game title in the industry. We had to develop our own idea for a game from scratch, with all the mechanics, story line, gameplay etc. At the beginning of the project were given only two requirements, we had to use the VR Oculus Rift with a back seat player type gameplay and the game needed to be based on the theme Escape.
Taking all this in to consideration with my team we started early on to thing about the marketing side of things as well and how can we get noticed by others, so we started posting our work online on forums, make our twitter page and youtube channel that were regularly updated. Using youtube didn't prove to be that useful, because in my opinion there is not much exposure and people will not find your channel unless you build a huge amount of followers and become more popular. If I upload videos I might use youtube just because everybody has access to it and its free to access and for you to create your own channel.
After we finished the development of your game we create our own web page for of the game, with link to twitter and youtube, but we also added our own personal details separately, so all of us could be contacted by people.
We even made our game downloadable, so people can test and have a feeling for the game, not just watch videos and image of it.
We also took part in the Autodesk contest Game of the Year on which we got to the final round but unfortunately we didn't win the contest. However, the game was mentioned in a live Twitch by Epic Games, who were showing what students and people have achieved with their game engine. This was amazing for all of us, because that live Twitch was view by hundreds or maybe thousands of people that had the chance to see our game. A few months later our game was in Epic Games community spotlight, which was displayed in the Epic Games Unreal Engine 4 Community.
What I learned form this experience the more your expose and market yourself the higher the chance for you to be noticed, I will try and take the same steps as to creating a Twitter page on which I can post my work and work in progress, probably will do the same in Facebook, because that way I can create small community of follower and expose my work to a lot more people. I might take part in contests in the future just so I can see on what level I am in comparison to other artists.
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